That of course is a rhetorical question...I see what they mean when they say ultima wasn't built by people who only had hosting on their mind, but also needs of developers. So many other hosts give you limited #s of stuff with higher prices (and maybe more disk space, which usually goes unused anyway), so developers are forced to finagle their way into using only 1 mssql database, etc. Besides, where else can you build a full fledged ecommerce website on a windows platform for only $25 a month?